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The leading English language proficiency app ELSA releases the availability of the Speech and Feedback Engine API
Published January 28, 2022
Democratizes access to the English language and training, announces partnerships with Edtech institutions
ELSA, a company that uses speech recognition technology and artificial intelligence to help language learners improve their spoken English, today announces the availability of its proprietary AI-enabled API. This API technology integrates into any language learning solution to develop an English language feature with automated speech recognition and interactive teaching. ELSA’s AI technology was created for the ELSA Speak app, which boasts over 25 million customers worldwide. With the release of its API, ELSA is democratizing access to quality learning for users around the world with new edtech partnerships with CNA Go in Brazil, Edulinx in Japan and Sahi.ai and UOLO in India just to name a few. .
ELSA (English Language Speech Assistant) is an AI based app that helps students to speak English more fluently. One of the distinguishing attributes of its API is its attention to pronunciation, which can recognize non-native speech with + 95% accuracy and design a path to native pronunciation. ELSA’s API provides detailed feedback for scripted and unscripted speech with word stress, pronunciation, fluency, intonation of audio input, grammar and vocabulary analysis. The student also receives an IELTS score / CEFR level estimated based on his speaking ability. Students receive personalized, interactive AI tutorials on any topic, providing a natural learning environment in which any student can benefit. The vocal features are among the most engaging for students; as shown by ELSA’s average session length of 23 minutes, in the richest 10% of all learning apps.
Speaking on the announcement, Vaibhav Anand, India Country Manager, said: “Our proprietary speech recognition makes ELSA unique in terms of speech recognition based training. In India itself, ELSA offers Bengali, Hindi, Punjabi, Telugu and Tamil as an option under “native language” to non-native English speakers. As a global brand, our commitment is to build a learning ecosystem where people can master spoken English and become confident with ELSA. “
“As communication in English rapidly evolves into a requirement for the modern skill set, it is essential that edtech and learning companies include this skill in their curriculum. Students want digitized training and quality learning at their fingertips anytime, anywhere, and the release of our API makes it available to a wider audience, “said Vu Van, co-founder and CEO of ELSA.
The accuracy of ELSA’s AI is the highest on the market because ELSA has the largest non-native speaker audio data set and its AI can adapt according to the speaker’s native language. The ELSA app has aggregated over 25 million users in over 120 countries and maintains a 4.8 / 5 rating from over 50,000 users on the Apple App Store and Android Play Store. In 2022, it expects further expansion to Vietnam, Latin America, India and Japan following a prosperous 2020 with a 300% increase in its revenue. ELSA already works with an impressive list of clients such as Singapore Airlines, AstraZeneca, Bosch, Intel, HCL and Siemens and institutions such as Rice University in the US, Kyoto University in Japan and the British Council, one of the owners of the standardized test. IELTS. ELSA plans to partner with multiple edtech companies to further enable language learning around the world.
Additionally, ELSA is a strategic partner of Sahi.ai, an Indian staffing platform, to help its workforce improve their English skills for better opportunities and wages. ELSA has also partnered with CNA Go, the largest English center chain in Brazil, and Edulinx, a leading English TOEIC and corporate training company in Japan, to enhance their digital platforms with speech capabilities.
According to the research, teaching through the combined senses (e.g. auditory + visual) promotes better long-term memory formation and better learning outcomes, especially in children. Leveraging this understanding, POPS Kids, an interactive educational platform for Vietnamese children, has integrated ELSA speech recognition technology into their English pronunciation practices. While watching cartoons, young users can learn native pronunciation and interact with a fun AI tutor. Another edtech partner, UOLO, reported an engagement rate of 10-15 times compared to normal lessons when applying the ELSA API in a playful revamp of its conversation module.